WEBSITES
Websites That Turn Visitors Into Enquiries.
Every channel we run sends people to one place. If that place loses them, everything upstream gets more expensive. So we treat your website as what it is: the close.
Most law firm websites are brochures: professionally worded, vaguely impressive, and quietly losing enquiries every week. A referred prospect arrives with goodwill and three questions, cannot find the answers, and calls the next name on their list. Nobody sees it happen, so nobody fixes it.
We audit and build sites through that prospect’s eyes, on a phone, in a hurry, with something at stake. Everything else follows from taking that person seriously.
What the work actually is
- A conversion audit of the current site: where visitors land, what they check, where they leave.
- Practice area pages that carry both search rankings and conversions, one page per service you actually want.
- People pages that treat choosing a lawyer as what it is: choosing a person to trust.
- Fee, process and first-consultation pages that answer what prospects are afraid to ask.
- Enquiry paths that are effortless: short forms, visible numbers, and response habits to match.
- Speed and mobile performance treated as conversion work, because they are.
How we run it
- Audit through the referred prospect’s eyes and document every leak.
- Agree the scope: targeted fixes or rebuild, with the case for each.
- Design, write and build, with a lawyer’s review on every page.
- Measure enquiries before and after, because that was the point.
The honest part
A beautiful website that does not convert is an expense. An ugly one that converts is a temporary embarrassment. We aim for neither: the design standard is premium because your clients judge covers, but every decision on the page answers to conversion first. If a fashionable element costs enquiries, it does not ship.
QUESTIONS FIRMS ASK US
Straight Answers.
Do we need a whole new website?
Not necessarily, and we will not pretend you do to sell a project. The audit comes first: if targeted fixes to structure, copy and enquiry paths will recover the lost enquiries, that is what we recommend. A rebuild is the answer when the foundations cannot carry what the firm needs.
What makes a law firm website convert?
Answering what a referred prospect actually checks: what you do, where, who the people are, how fees work, and how to make contact without hunting. Most firm sites fail on the last three. The fix is clarity and structure, not decoration.
Will the site be built for SEO?
Yes, structurally: practice area pages, clean headings, speed, schema and crawlability are built in rather than retrofitted, because the site is the foundation the whole search strategy stands on. The ongoing ranking work itself is covered by our SEO service.
How long does a build take?
It depends on scope, which we define together before quoting: an audit and conversion fixes move in weeks, a full rebuild is a project measured in months. You get the timeline with the plan, before you commit.
Who writes the content?
We draft it, in plain English a stressed person can follow, and a lawyer reviews every page against the professional obligations before it publishes. Your input is expertise and approval, not homework.
One quadrant of a larger engine.
Web Design works hardest when the other channels a client checks are working with it. See how the quadrants fit together, or bring us the whole problem.