AI SEARCH
Be the Answer When Prospects Ask AI.
Prospects now ask ChatGPT, Claude and Google AI who to call. Some firms get named. The rest do not exist. Most Australian firms have not noticed yet, which is exactly the opportunity.
A referred prospect used to google you. Increasingly, they ask an AI instead, in a full sentence, and read a single answer. If that answer names two competitors and not you, the referral you earned in the real world just leaked to a firm that did its homework online.
There is no ad buy that fixes this and no submission form. AI systems assemble their answers from what they can read and verify: your site, your profiles, your reviews, what is written about you and by you. Which means the fix is work, and the firms that do the work first get remembered first.
What the work actually is
- An audit of what AI systems currently say when asked about your practice areas in your locations, recorded as the baseline.
- Content that answers real questions in plain language, published under a named solicitor, because machines have learned the same scepticism readers have.
- Structured, factual pages a system can extract and quote: what you do, where, for whom.
- A consistent footprint across your site, Google profile, directories and law society listings, so every source tells one story.
- Monthly citation tracking: the questions asked, the answers given, who got named.
How we run it
- Baseline the answers across the tools your prospects actually use.
- Fix the footprint: contradictions, gaps, missing evidence.
- Publish the material that makes your expertise legible to a machine.
- Track citations monthly and reweight toward what moves them.
The honest part
Nobody outside these companies fully knows the ranking mechanics, and we will not pretend otherwise. What is known is what the systems reward: clarity, authority, consistency. That work also happens to be exactly what SEO rewards, so nothing spent here is wasted even while the channel matures.
QUESTIONS FIRMS ASK US
Straight Answers.
What is generative engine optimisation (GEO)?
The work of making your firm the answer AI systems give: when someone asks ChatGPT, Claude or Google AI who to call for your practice area in your city, the goal is that your firm is named, accurately, with reasons. It is built on the same authority as SEO, with extra weight on clarity, structure and evidence.
Can you pay to appear in AI answers?
Not in the organic answers. There is no placement to buy, which is precisely why the channel rewards firms that do the groundwork early. The answers are assembled from what the systems can read and verify about you across the open web.
How do you measure AI visibility?
We ask the tools your prospects use the questions your prospects ask, and record who gets named, month over month. It is a blunt instrument, but it makes the channel visible and shows movement long before it appears in enquiry volume.
Is this separate from SEO?
It is the same engine with a different exhaust. The authority, structure and content that rank you on Google are what AI systems draw on. We run them together, which is why our AI search work is scoped alongside SEO rather than sold as a bolt-on mystery.
Why does moving early matter here?
AI systems favour sources they have already learned to trust, so the position compounds. A firm that becomes the well documented answer in its practice areas this year will be hard to displace once competitors notice the channel exists.
One quadrant of a larger engine.
AI Search works hardest when the other channels a client checks are working with it. See how the quadrants fit together, or bring us the whole problem.