PAID SOCIAL
Be Known Before the Legal Need Arises.
Search captures demand that already exists. Paid social builds the familiarity that decides where that demand goes, months before anyone types a search.
By the time someone searches for a lawyer, half the contest is over: they already have names in their head. Paid social is how your firm gets into that shortlist early, by being usefully, repeatedly visible to the people most likely to one day need you, and to the referrers who send them.
Meta’s reach in Australia makes it the efficient place to do this, and video makes it work: a competent solicitor explaining something real beats any slogan a copywriter can produce.
What the work actually is
- Video-first campaigns built from your social media production, so nothing is filmed twice.
- Audience design by geography and behaviour, then retargeting of site visitors and video viewers.
- Creative iteration on what the data says holds attention, not what looks clever in a deck.
- Budget discipline: spend follows evidence, and campaigns that do not earn attention are cut.
- Lawyer review of every ad before launch.
How we run it
- Define the audience worth being known to, per practice area.
- Launch with the strongest existing footage, testing angles.
- Build the retargeting layers as traffic accumulates.
- Reweight monthly on watch time, enquiries and what the other channels report.
The honest part
If you need enquiries this month, this is not the first channel to fund: paid search captures existing demand faster. Paid social is the compounding layer you add so that next year’s demand already knows your name. We will tell you which order your situation calls for.
QUESTIONS FIRMS ASK US
Straight Answers.
Do Facebook and Instagram ads work for law firms?
Yes, for the right job. They are unmatched at making a firm familiar to a defined audience before the legal need exists, and at staying in front of prospects who are actively deciding. Judged as a direct response channel like search, they will disappoint; judged on what they do to every other channel's conversion, they earn their budget.
What kind of ads do you run for firms?
Mostly video of your solicitors explaining real things: what happens at mediation, the first steps after a dispute, what a consultation costs and covers. Clarity from a credible person is the creative strategy. Stock footage and slogans are wallpaper, and we do not bill you to produce wallpaper.
How does retargeting work for a law firm?
People who visited your site or watched your videos see the next piece, so a referred prospect who checked you once keeps encountering the firm during the week they are deciding. It is the cheapest, highest leverage audience in the account, and it is where we start.
Is advertising like this allowed for law firms?
Yes, within the professional rules that govern all legal advertising, which vary by state and are strict for some practice areas, personal injury especially. Every piece of creative passes a lawyer's review before it spends a dollar. That review is the product, not a promise.
How do you measure paid social?
Direct enquiries where they occur, and the indirect effects that are the real job: video completion, profile visits, branded searches for the firm, and the conversion rate of search and referral traffic while campaigns run. We report it as one system, because that is how clients actually behave.
One quadrant of a larger engine.
Paid Social works hardest when the other channels a client checks are working with it. See how the quadrants fit together, or bring us the whole problem.